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The Provoker News is a digital news, information and content hub for the youth, it presents advertisers with an excellent  opportunity to reach-out to the relevant market and penetrates to other audiences since our readers has more influence in other target groups’ buying power.

Our target represent an important demographic to marketers because in addition to their own purchasing power (which is considerable) they influence their parents’ buying decisions and are the adult consumers of the future.

The internet is an extremely desirable medium for marketers wanting to target the youth:

It’s part of youth culture. This generation of young people is growing up with the Internet as a daily and routine part of their lives.

Parents generally do not understand the extent to which the young ones are being marketed to online.

Kids are often online alone, without parental supervision.

Unlike broadcasting media, which have codes regarding advertising to kids, the Internet is unregulated.

Sophisticated technologies make it easy to collect information from young people for marketing research, and to target individual children with personalized advertising.

By creating engaging, interactive environments based on products and brand names, companies can build brand loyalties from an early age.

The main ways that companies market to young people online include:

Relationship building through ads that attempt to connect with consumers by building personal relationships between them and the brand.

Viral ads that are designed to be passed along to friends.

Behavioural targeting, where ads are sent to individuals based on personal information that has been posted or collected.

The Provoker News delivers your campaign messages and advertisement to a pool of potential brand fanatics and loyalists.

To advertise contact our sales department on: sales@provokernews.co.za

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